Champs-Elysees turns into a farm
The BBC reported on this unique event staged to raise awareness for farming and agriculture. The New York Times as well. As a communications professional, I can only imagine the organization that is going into this. Unfortunately I’ll be unable to visit but for those who do go, I’d be interested in hearing your impressions of this incredible exhibit.
French farmers turn Champs-Elysees into huge farm
One of Paris’s main thoroughfares, the Champs-Elysees, has been covered in earth and turned into a huge green space in an event staged by young French farmers.They want to highlight their financial problems, caused by falling prices for agricultural produce. Plants, trees and flowers were brought in by lorry overnight to transform the avenue into a long green strip.
More than a million people are expected to visit over the next two days.The event, which cost 4.2m euros (£3.6m; $5.3m) to stage, has been organised by the French Young Farmers (Jeunes Agriculteurs) union over the holiday weekend in France….
….Only in France are you ever likely to see such a monumental mobilisation of creativity and resources, all in the cause of that beloved but beleaguered figure: the French farmer, says the BBC’s Hugh Schofield in Paris.
Overnight, 8,000 plots of earth have been brought into central Paris, and on Sunday morning, from the Arc de Triomphe down, the Champs-Elysees is one vast green space.
Some 150,000 plants have been installed – including 650 fully grown trees – representing agricultural produce from the marshes of the Camargue to the plains of Picardy, our correspondent adds. Visitors will be able to buy boxes of the earth for their own gardens.