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French national sales “les soldes” have started, until Feb. 15

Yesterday, January 12, the semiannual “soldes”, or sales, started in France (the 2nd period is in June/July, will be sure to let you know the dates beforehand). You can see more on French shopping and fashion on my page here.

The dates this time around for most departments are from January 12 to February 15, although for some departments (highlighted here), the dates are slightly different.

You can see the official site in English here. About.com also has an interesting piece.

Bonjour Paris has a nice article on them :

“…in France, by law, sales (soldes) are held only twice a year, once in January and again in July. The government decides when the sales will be held and announces the official dates soon before the sales start. The stores then flutter around getting ready and shopaholics (myself included!) wait with bated breath for the opening day of the sales. Sale prices start at about 25-30% off for the first few days, and grow bigger as the sales go on. By the end of the sales (6 weeks maximum), the reductions can be up to 75% off, but the merchandise is slim.”

There is a French guide here as well. Excerpts from Stratégies Magazine:

«Soldes by Paris», une opération de charme pour attirer les touristes
La cinquième édition de «Soldes by Paris», qui propose plus de 300 offres inédites pour se loger, dîner, acheter et se cultiver, a débuté ce 12 janvier, en même temps que la période des soldes. L’opération, organisée par l’Office de tourisme de Paris avec le soutien de la chambre de commerce et d’industrie de la capitale, la mairie de Paris et Atout France, vise à renforcer l’attractivité de la capitale face à des concurrents comme Londres ou Dubaï en attirant les touristes du monde entier au cours d’un mois traditionnellement creux. Un site Internet a été mis en ligne et une application Iphone en quatre langues est disponible gratuitement.

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