French national summer sales start today till July 26
Today marks the beginning of the biannual (one in winter, one in summer) national “sales” in most departments in France, les soldes.
Not everything is controlled by the state. Stores and shops can hold sales at other points of the year, just not call them “soldes” (so “discount operations”, “promotions”, etc.).
In most of France, sales will last from June 22nd to July 26th. In a few departments, sales will go from July 6th to August 9th. In some overseas departments and territories (DOM TOM), dates vary as well. You can see a breakdown of sales dates by department on this website.