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French national sales “les soldes” start Jan. 11, but are they losing energy?

January 10th, 2012 No comments

Think you had enough shopping done during the Christmas holiday?

The French are getting ready for the national sales around France.

They kick off tomorrow January 11 throughout the country, and you can see a full list of dates here for each département (Paris being the 75th on the list).

You’ll see many départements have sales until February 14, just in time for Valentine’s Day.

Background
The French government authorizes stores to use the word “les soldes” as an official sales period twice a year (January and July) to foster economic growth and consumption.

Stores are free to have discounts, special offers and promotions throughout the rest of the year, but they cannot use “les soldes” as an expression outside of these two time periods.
Tomorrow Economic Minister François Baroin will be the MC of the traditional kick-off of the sales period at Galeries Lafayette.

Economic uncertainty?
Despite all the pomp and festivitives, a new poll done by l’Institut BVA and published by Les Echos newspaper reveals that 36% of French consumers think that the national sales do not have a real purpose any more, and this is even more pronounced among younger consumers.

While the sales might be less trendy than last year, and this drop in enthusiasm may be explained by economic uncertainty, 60% of the French still believe that these periods present special opportunities for good deals.

If you do choose to shop, make sure to remember that prices will generally decrease as the time period goes on (up to 80% off in some cases by the end), but that the best items will likely be gone.

You may also want to check out this page for more links and information on fashion and shopping.

Happy Shopping!

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