Posts Tagged ‘sales’

French national sales “les soldes” start Jan. 11, but are they losing energy?

January 10th, 2012 No comments

Think you had enough shopping done during the Christmas holiday?

The French are getting ready for the national sales around France.

They kick off tomorrow January 11 throughout the country, and you can see a full list of dates here for each département (Paris being the 75th on the list).

You’ll see many départements have sales until February 14, just in time for Valentine’s Day.

The French government authorizes stores to use the word “les soldes” as an official sales period twice a year (January and July) to foster economic growth and consumption.

Stores are free to have discounts, special offers and promotions throughout the rest of the year, but they cannot use “les soldes” as an expression outside of these two time periods.
Tomorrow Economic Minister François Baroin will be the MC of the traditional kick-off of the sales period at Galeries Lafayette.

Economic uncertainty?
Despite all the pomp and festivitives, a new poll done by l’Institut BVA and published by Les Echos newspaper reveals that 36% of French consumers think that the national sales do not have a real purpose any more, and this is even more pronounced among younger consumers.

While the sales might be less trendy than last year, and this drop in enthusiasm may be explained by economic uncertainty, 60% of the French still believe that these periods present special opportunities for good deals.

If you do choose to shop, make sure to remember that prices will generally decrease as the time period goes on (up to 80% off in some cases by the end), but that the best items will likely be gone.

You may also want to check out this page for more links and information on fashion and shopping.

Happy Shopping!

French national summer sales start today till July 26

Les soldes d'été dureront cinq semaines. PHOTO THIERRY DAVID

Today marks the beginning of the biannual (one in winter, one in summer) national “sales” in most departments in France, les soldes.

Not everything is controlled by the state. Stores and shops can hold sales at other points of the year, just not call them “soldes” (so “discount operations”, “promotions”, etc.).

In most of France, sales will last from June 22nd to July 26th. In a few departments, sales will go from July 6th to August 9th. In some overseas departments and territories (DOM TOM), dates vary as well. You can see a breakdown of sales dates by department on this website.

French national sales “les soldes” have started, until Feb. 15

January 13th, 2011 No comments

Yesterday, January 12, the semiannual “soldes”, or sales, started in France (the 2nd period is in June/July, will be sure to let you know the dates beforehand). You can see more on French shopping and fashion on my page here.

The dates this time around for most departments are from January 12 to February 15, although for some departments (highlighted here), the dates are slightly different.

You can see the official site in English here. also has an interesting piece.

Bonjour Paris has a nice article on them :

“…in France, by law, sales (soldes) are held only twice a year, once in January and again in July. The government decides when the sales will be held and announces the official dates soon before the sales start. The stores then flutter around getting ready and shopaholics (myself included!) wait with bated breath for the opening day of the sales. Sale prices start at about 25-30% off for the first few days, and grow bigger as the sales go on. By the end of the sales (6 weeks maximum), the reductions can be up to 75% off, but the merchandise is slim.”

There is a French guide here as well. Excerpts from Stratégies Magazine:

«Soldes by Paris», une opération de charme pour attirer les touristes
La cinquième édition de «Soldes by Paris», qui propose plus de 300 offres inédites pour se loger, dîner, acheter et se cultiver, a débuté ce 12 janvier, en même temps que la période des soldes. L’opération, organisée par l’Office de tourisme de Paris avec le soutien de la chambre de commerce et d’industrie de la capitale, la mairie de Paris et Atout France, vise à renforcer l’attractivité de la capitale face à des concurrents comme Londres ou Dubaï en attirant les touristes du monde entier au cours d’un mois traditionnellement creux. Un site Internet a été mis en ligne et une application Iphone en quatre langues est disponible gratuitement.

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